A peer-to-peer texting campaign allows you to send batches of text messages with your agents/volunteers. Here's how to study P2P reports.
Once your campaign is finished, you can generate SMS reports to determine its success. You can get the current campaign results from the campaign's result tab and detailed reports from SMS reports.
Campaigns reports:
You can view these results under the "Responses" tab. You may filter the campaign results by various aspects, such as date range, agent name, specific tag, or a question asked during the conversation.
Note: Filtering based on questions only works in multi-choice questions.
As seen in the above screenshot, campaign reports fields show details on the contact's name, phone number, agent name, date and time of the last message sent, Total messages between the agent and the contact, and survey results.
For additional details, click on "See details >>". The notes section shows contact details, survey questions, responses, and notes from the conversation.
After filtering the results, you have the option to either export them in CSV format or create a contact list from them. Creating a contact list is useful if you wish to run a campaign for filtered contacts.
The exported report will have details on the campaign Name, contact's first and last name, email, address, city, state, zip code, phone number, agent, date and time of the last message, message count, detailed conversation between agent and contact, custom fields and questions asked over the conversation and their answers
SMS Reports:
You can get details on all messages sent from the current campaign from Reports > SMS.
You must select a time range and campaign name from the dropdown, and click Search to generate the Text reports for the specific campaign.
The above report has the following details:
- Send Date: Date and time of the message
- Sender: Sender Caller ID
- Recipient: Contact's phone number
- Agent: Agent on the conversation
- Direction: Outbound or inbound message
- Cost: Cost of sending the message
- Status: Status of the message. More info
- Status MSG: Segments of the message. More info
- Error Code: Error code received from the carrier. More info
- Type: The type of the message - SMS or MMS.
CSV Exports:
You may also choose to export the results or create a contact list from the filtered results on this page. If you choose to export the results, you will get details on the account's email address, caller ID, contact's phone number, agent, date and time of the message, unique ID of the message, status, number of segments sent, direction, cost, and error code.
Reports are a good way to examine all the aspects of your campaign and decide on the next actionable step(s).
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