We have received new carrier guidelines that need us to put in place a more explicit opt-out policy for all text messages sent using CallHub. According to this policy, people who receive text messages, from a phone number, must have the ability to revoke consent at any time by replying STOP.
To follow these guidelines, the first text message that CallHub sends, from a phone number to a person will always contain the phrase, Reply STOP to unsubscribe. The compliance message will be sent to contacts only once from a campaign. Further text conversations from the campaign will not include this message.
We have implemented this guideline in our Peer to Peer and Broadcast texting products.
Screenshot from P2P campaign: when the text question is set as an initial message, the compliance message is added.
Feel free to let us know your thoughts.