CallHub is fully compliant with the Telecom Carrier regulations and has recently updated fair usage policy to accommodate it. Telecom regulations are getting strict to stop malicious activities over the networks and strengthening good & genuine players.
How to reduce the message error rate?
The message error rate is the actual ratio of failed messages over the total sent messages. Different message status codes are considered as a failure by the telecom carrier. Please check out the exact message error code list that we get from the telecom carrier. The following best practices will help you to reduce the message error rate:
1. Avoid heavy usage of single long code [10 digit number]
Sending a high number of messages per Sender ID within a short period may lead to the number getting blocked or filtered by the carrier. Telecom carriers always keep a check on mass texting via a single long code. It increases the chances of message filtering.
You may create blocks of your contact list and use different 10 digit numbers as Sender ID[s]. The outreach rate of 10 digit number is one segment /per second [3600 per hour].
2. Minimize the usage of Hyperlinks
The carriers use machine learning and other algorithms to read all messages sent over the network. They do this to identify and reduce SPAM messages. Since bit.ly and TinyURL are exploited by marketing SMSs and these are more likely to get filtered. If you can use some other service or a URL of your domain, then it is less likely to be detected by the carriers.
3. Customize Your Message
Sending a high number of identical messages is most likely to be filtered by the carrier. The carrier treats repeated identical messages as suspicious activity. The Telecom carriers may block the Sender ID that is used in delivering the messages.
In CallHub, you can customize your messages to send unique messages by adding Tags to your message. For example: {first_name}, {last_name}, and {poll_location}. You may get more information here.
4. Split Phonebook
When sending a large number of messages using a long phone number, splitting contacts into different phonebooks and run different campaigns may be a good idea. Sending messages using a different phone book reduces the number of messages that are sent in a certain amount of time. It is advisable to run different campaigns for each phonebook after getting few replies as much as 20% before running the next campaign. This practice helps to control and manage the number of messages that are sent out to avoid getting filtered.
5. Use Adaptive Texting Block For Peer to Peer Texting
Adaptive Texting Block allows having high outreach with campaigns with local presence and effective management of rented sender IDs. The USA telecom regulations allow an outreach rate of 3600 messages per hour per sender ID. Users can rent multiple numbers based on the area code to add to the Adaptive Texting Block. You may get more information here.
This feature helps to detect Sender ID that is filtered and will automatically rent a new number from the same area code.
6. Use Shortcode
A shortcode is typically a 5-6 digit number like a telephone number but designed to send and receive text messages. It allows to send messages in high volume and used by businesses to OPT-IN users, SMS marketing, SMS broadcast or to send promotional messages to already OPT-IN users.
CallHub offers Vanity and Regular shortcodes. Vanity short code costs $4,500 per 3 months and regular shortcode costs $3000 per 3 months.
How to reduce the message opt-out rate?
The number of subscribers who chose to remove themselves by sending STOP, REMOVE, UNSUBSCRIBE keywords. The opt-out rate is the number of stop replies divided by the number of total messages sent.
Your high opt-out rate indicates that sufficient, express consent is not being collected, or the recipients are not willing to participate.
Get double opt-in(s)/ explicit opt-in(s)
A double opt-in is one more push to get a confirmation on your customers' interest during the opt-in process. Double opt-in(s) signify a higher level of users' interest and a low rate of opt-out(s).
In your campaigns, once the user sends you a keyword showing their interest, you may send another message to confirm the same.
Example:
We have received a subscription request from you to receive messages from <Campaign name>. Reply Yes to confirm your subscription.
Identifying Yourself as the Sender
Every message you send must clearly identify you (the party that obtained the opt-in from the recipient) as the sender, except in follow-up messages of an ongoing conversation.
Personalized your message
Clarity over the message content reduces the opt-out rate significantly. You can make your messages more personalize by merging tags like {first_name}, {last_name}, and {poll_location}. People should relate to the idea that you have shared via message and get ready to participate. Refine your content until or unless it seems simple, relevant, and personalized for the target audience.
Local Presence
The local sender ID(s) boots trust & confidence in your audience and push to participate. Adaptive Texting Block will help you have a high outreach with local presence and effective management of rented sender IDs.
Go with a genuine contact list
A refined and filtered contact list increase campaign performance by 1.5x. You must follow all the best practices while creating your contact list.
Takeaways
The Telecom carriers use machine learning for message filters, and these filtering algorithms get updated over time. You must follow good practices to avoid getting the Messages filtered, Sender ID blocked. Consent is a must in application to person texting. The high rate of an opt-out will put you on the radar.
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