Peer to Peer Texting: Adaptive Texting Block

Adaptive Texting Block

Adaptive Texting Block helps users to configure their campaigns for higher outreach rate, handle local presence and effective management of rented sender IDs.

Based on the telecom regulations in the USA, customers get an outreach rate of 3600 messages per hour per sender Id. Users can rent multiple numbers based on the area code to add to the Adaptive Texting Block. By renting more numbers to the block, users can increase their outreach rate. For instance, if you are reaching out to 100K people in the state of California, you can rent 5 numbers from the state of California (specific to your area code) to get out reach rate of 3600 * 5 = 18000 messages per hour. This way, Adaptive Texting Block also helps you get local presence to the campaign, as rented sender IDs belong to the area codes of the voters.

With Adaptive Texting Block, you can manage your sender IDs effectively by choosing to Pause Active Sender IDs. Paused sender IDs are not used send text messages anymore, giving you granular control on sender IDs.

Another feature of Adaptive Texting Block that will improve operational efficiency of the campaign is the auto renting of numbers filtered by the telecom carriers. For instance, if the telecom carriers detect your messages as spam for various reasons, the sender IDs from the Adaptive Block get filtered and all the messages sent using this Caller ID will be blocked. CallHub's Adaptive Block detects this situation and rents another number from the area code (area code from where the filtered sender ID was rented) so that the outreach rate is not disturbed.

 

Configure Adaptive Texting Block

1. CallHub provides an option for the user to configure their Adaptive Texting Block. The user will be able to choose between "Rent Now" or "Rent Later".
2. If the user selects "Rent Now" option, the user will be able to select the area code and outreach rate for the for the selected area code.
3. Users can also choose to rent the numbers later, in this case the Adaptive Block gets created and users will be able to browse to the block. This is how the block will look like in the below screenshot. We choose to have outreach rate of 7200/hr for area code of 203, so the block has 2 (7200 / 3600) numbers rented from this area code and 3 numbers from 209 area code. Also you can take action on a given Sender ID and pause a it from being used to send text messages.
4. In the below screenshot you can observe a few sender IDs are filtered. These sender IDs were filtered by the telecom carriers for multiple reasons including message content contains links, the message is promotional and the same message is sent to many people at high rates. Adaptive Block checks the rented sender IDs that are filtered and rent another number from the same area code. This feature, deliverability engineering, improves the chances of your messages getting delivered to your audience.

Closure

We highly encourage you to try out the feature and let us know your feedback , happy texting! :)