Contact entry and re-entry refer to the process of adding a new contact to a workflow and allowing them to re-enter a workflow at a later time. In the context of marketing automation and CRM systems, contact entry and re-entry are essential features that allow businesses to manage and track their customer interactions effectively.
When a new contact enters a workflow, they are typically added to the top of the workflow sequence and progress through the steps of the workflow according to the rules and conditions set by the business. These workflows can be triggered by a variety of events, such as filling out a form, making a purchase, or subscribing to a newsletter.
Re-entry refers to the process of allowing a contact who has previously completed a workflow to re-enter it at a later time. For example, a customer who has already completed a purchase may be re-entered into a workflow if they abandon their shopping cart or if they show interest in a new product or service.
The ability to manage contact entry and re-entry is essential for businesses that want to provide a personalized and effective customer experience.
Re-entry can be used to create more targeted and personalized communications based on a contact's behavior and actions.
Note: It is important to set rules for re-entry to prevent contacts from receiving duplicate or irrelevant communications
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