Compliance message in the initial texts

Ensuring compliance in text messaging campaigns is essential to maintain trust, avoid carrier violations, and provide recipients with a clear way to opt out. CallHub automatically incorporates compliance messages in the initial text to meet U.S. carrier regulations. By including an opt-out option such as “Reply STOP to unsubscribe,” your campaigns remain both legally compliant and user-friendly. Once a recipient responds, the conversation becomes two-way, and subsequent messages no longer require the compliance message.

Carrier Guidelines

• Promotional Messages: If the recipient hasn't replied yet, the message is classified as promotional, requiring the opt-out message.

• Conversational Messages: Once the recipient replies (without unsubscribing), the message is considered conversational, and the opt-out message is no longer necessary.

Implementation in CallHub

CallHub has integrated these guidelines into both Peer-to-Peer Texting and Text Broadcast campaigns. The system automatically includes the opt-out message in the initial and follow-up messages until the recipient responds.

Example:

• Initial message sent:

  “Hi John, we’d love to share updates about our campaign. Reply STOP to unsubscribe.”

• If John replies with any message (except STOP), future messages do not include the opt-out line:

  “Hi John, thanks for your response! Here’s the next update on our campaign…”

This ensures compliance while keeping the conversation natural once engagement begins.

Tip: Always ensure that your initial text messages include the opt-out option to comply with carrier regulations and provide recipients with an easy way to unsubscribe.