Registering 10DLC with CallHub - Step by Step

To register 10DLC through CallHub, you must ensure you have all the information required for the Brand and the Use case registration as outlined here.

Brand Registration

Once you are ready to register, navigate to Settings > Compliance > 10DLC > Add a Brand. Here, you will have to fill in the details of your organization, the vertical, and EIN to start with. 

Note: The radio button for the Political campaigns will be automatically selected to “Yes” if you choose your company vertical as “Political campaigns and services.” In all other cases, it will be greyed out with the default selection “No.”

In the next step, you need to enter the contact details of your organization's representative. If you are registering a political brand, entering the candidate's details is best advised.

Kindly ensure that these details are easily discoverable over the web or the website. 

Moving forward with the registration process, you must select the checkbox and proceed with the Brand submission. 

Note: All non-political brands will be charged $44 for the Brand registration, and the same will be refunded as CallHub credits after successful registration. Non-political brands will be charged $4 for the brand registration. 

Brand registrations are typically instant but, in some cases, may take up to 1-2 business days. 

Campaign Verify Token 

If you are registering for a Political brand, you must register with Campaign Verify to obtain a Campaign Verify Token. Click here to learn more about the registration process. Users registering non-political brands can skip this step and proceed with the Use case registration if their Brand is verified. 

Use Case Registration

If you have successfully registered your brand and received a Trust Score, you may proceed with the steps below. 

Click on "+Register new use case" by navigating to Settings > Compliance > 10DLC to start the registration process.

Choose the Brand for which you want to register the Use case. Next, you need to select your brand's type of use case. If you are a Non-political brand, you cannot choose the “Political” use case under Special Use cases. 

Similarly, if you are a political brand, you can only choose a Political use case under Special use cases. All other use cases will either be grayed out or not available. 

In the Next step, you must provide Campaign Descriptions for your use case. The Campaign Description includes providing the Opt-in and opt-out flow, the message frequency, the support number and email address, sample messages, and most importantly, the links to the Privacy Policy and Terms of use. 

Kindly ensure these details are as accurate as possible to avoid rejections or delays in use case approval.

Click here to learn more about the best practices for Opt-in and Opt-out flows. 

Note: The details for CTA, the type of messages, and the sample messages must be as accurate as possible to avoid rejection. 

If you send an MMS with your texting campaigns, you must submit the multimedia files while submitting the use case. These files will be reviewed by the TCR during the use case approval. Files with .jpg, .png, .jpeg, or pdf are accepted. 

Privacy Policy and Terms of Use links must be added during the use case submission. If the privacy policy, terms of use, or the CTA are embedded on your website and do not have a link, you may upload a screenshot of the same. 

In the 3rd step, you must provide your use case's content attributes. While registering the use case, you must ensure the attributes you selected align with the sample messages. Example:  If you have selected Embedded links as "Yes," your sample messages should include Embedded links. 

The same applies to all the other attributes as well. If the content of the sample messages does not match the attributes you have selected, your use case may be rejected. 

Once you have entered all the details, you may proceed to the last step to confirm the use case and register it with TCR. Click on "Accept and add use case" to submit the details.

Standard and Special use cases may take up to 4-6 business days for approval. 

Note: You will be charged $30/quarter for the Campaign Registration charges for 10DLC + one-time vetting charges of $15. Please maintain a minimum credit balance of $30 in your account when your use case is due for renewal every quarter.