If your business uses text messaging to communicate with customers, you might have heard the term “10DLC.” But what does it mean, and why does it matter? Let’s break it down in simple terms.
What Does 10DLC Mean?
10DLC stands for 10-Digit Long Code. These are regular 10-digit phone numbers (like the ones we use for calls and texts) designed for businesses to send messages efficiently.
Previously, businesses used short codes (like 12345) or shared numbers for SMS campaigns. But short codes are expensive, and shared numbers often resulted in spam or poor message delivery. That’s where 10DLC comes in—a better system for businesses to send text messages while ensuring customer trust and compliance.
Why is 10DLC Important?
10DLC makes messaging faster, more reliable, and less spammy. Here's how it benefits both businesses and customers:
- For Businesses: You can send messages quickly and confidently, knowing they’ll be delivered efficiently.
- For Customers: By verifying businesses, 10DLC reduces unwanted spam messages, ensuring customers only receive texts they’ve opted in for.
If your business uses 10-digit numbers to send text messages in the US, you’re required to register under 10DLC to comply with the rules set by mobile carriers and The Campaign Registry (TCR).
Who is Involved in 10DLC?
Several key players make 10DLC work. Here’s a quick overview:
1. 10DLC Brands
Your Brand represents your business in the 10DLC system. It’s linked to your federal tax ID number (EIN) to ensure your messages are connected to your company.
- What you need to do: Register your Brand to start sending messages.
- How to get started: Use CallHub’s registration guide to complete the process.
2. Mobile Network Operators (MNOs)
Mobile carriers like AT&T, T-Mobile, and Verizon play a crucial role. They control the delivery speed of your messages (measured in messages-per-second or MPS) based on your Brand and the type of messages you send.
- How CallHub helps: We provide tips to improve delivery speeds and ensure compliance with carrier guidelines.
3. Third-Party Vetting Partners
These are organizations that verify your business. A good vetting score shows you’re trustworthy, which helps increase delivery speeds and message reliability.
- Examples of vetting partners:
- Aegis Mobile
- WMC Global
- CampaignVerify (specifically for political campaigns)
4. The Campaign Registry (TCR)
The TCR is the system that tracks all 10DLC Brands and campaigns. It ensures businesses follow the rules, making messaging safer and more transparent for everyone.
How Can CallHub Help Your Business?
Navigating 10DLC registration might seem complicated, but CallHub makes it easy:
-
Brand and Campaign Setup
- We provide simple tools to help you register your Brand and set up campaigns.
-
Number Assignment
- Link your 10-digit numbers to your campaigns to comply with 10DLC regulations.
-
Expert Guidance
- Our team can guide you in optimizing your message delivery and ensuring compliance with all carrier requirements.
Your Responsibility as a Business
While CallHub offers the tools to stay compliant, it’s your responsibility to ensure your text messages follow the rules.
Non-compliance can lead to:
- Fines or penalties from mobile carriers
- Restrictions on your ability to send messages
What you should do: Register for 10DLC as soon as possible to avoid disruptions in your messaging services.
Why Register for 10DLC Now?
10DLC is not just about following the rules—it’s about building trust with your customers. By registering, you show your audience that your messages are legitimate and that you respect their privacy.
Quick tips to get started:
- Register your Brand and campaigns on CallHub’s platform.
- Use vetted phone numbers and clear opt-in processes.
- Provide links to your terms, conditions, and privacy policies to maintain transparency.
Conclusion
10DLC is transforming how businesses communicate through text messaging. It ensures faster, more reliable message delivery while reducing spam and improving customer trust.
By using CallHub’s tools and following 10DLC guidelines, you can send messages confidently, knowing they’re compliant and optimized for delivery. Take the first step today—register your Brand, set up your campaigns, and watch your business communication improve!
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