If you’re considering 10DLC registration for your messaging, this guide breaks down the common questions and answers to help you navigate the process.
Who Needs to Register for 10DLC?
If your business uses 10-digit phone numbers to send text messages to customers in the US, you’re required to register for 10DLC to ensure compliance with mobile carriers and regulations.
Frequently Asked Questions
1. Can I Create More Than One Brand?
- Answer: No, you can only create one Brand per EIN (Employer Identification Number).
- Exception: If you need additional Brands, each will require its own unique EIN.
2. Can Non-US Brands Register for 10DLC?
- Answer: Yes, non-US Brands can register for 10DLC. However, all 10DLC rules and penalties apply the same as they do for US entities.
3. What Happens After I Submit My Brand and Campaign?
Once you submit your Brand and Campaign for approval, the following steps occur:
- Brand Review: The Campaign Registry (TCR) reviews your Brand details.
- Campaign Review: Carriers manually review your Campaign to ensure compliance with regulations. This step is mandatory for all 10DLC registrations.
4. Are Certain Campaigns Treated Differently?
Yes, some Campaign types require additional steps for approval, such as:
- Charity Campaigns for nonprofits
- Political Campaigns related to elections
- Emergency Messaging for urgent communication
- Sweepstakes or Contests
These special-use cases will appear as options during the "Use Case Selection" process when you register your Campaign.
5. How Do I Register for Political Campaigns?
If your Campaign falls under the Political Use Case, you must obtain verification from a trusted organization like Campaign Verify. Once you receive a verification token, you can import it into the registration portal.
6. What is a Mixed Campaign Use Case?
A Mixed Campaign Use Case allows businesses to send messages for up to five different purposes within one Campaign.
For example:
- A business might use one Campaign to send both promotional offers and order updates.
This option offers flexibility while still maintaining compliance.
Key Relationships Between Brands, Campaigns, and Numbers
Here’s how the system is structured:
- Brands per EIN: One EIN can register only one Brand.
- Campaigns per Brand: Each Brand can have up to five Campaigns.
- Numbers per Campaign: You can assign multiple numbers to one Campaign, with a limit of 49 numbers (as per T-Mobile’s guidelines).
What is Throughput?
Throughput refers to the number of messages you can send within a specific time frame (per second, minute, or day). It depends on:
- Brand Tier: Determined by your vetting score (higher scores equal better throughput).
- Campaign Type: Specific Use Cases like two-factor authentication are prioritized with higher throughput.
MMS and SMS Specifics
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10DLC Supports Both SMS and MMS:
- While MMS throughput is usually lower, you can include images, videos, and longer messages in your Campaigns.
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Message Segments:
- SMS messages over 160 characters are split into segments of up to 153 characters each. Keep this in mind to manage costs and delivery.
Getting Started with 10DLC Registration
If you’re ready to register your Brand and Campaigns:
- Refer to the resources available in your CallHub portal for step-by-step guidance.
- Contact CallHub support for personalized assistance.
Conclusion
10DLC is an essential system for compliant and efficient business messaging. By understanding the rules and following the registration process, you can ensure your messages are delivered effectively and build trust with your audience.
Take the next step today—register your Brand and Campaigns with CallHub and unlock the benefits of 10DLC for your business!
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