CTIA has established rules for ShortCode programs, which are enforced through audits. If your SMS campaign is found to be in violation of the CTIA rules during one of these audits, the CTIA will report you to the carriers, and the carriers may shut you down or suspend your program until the issue has been resolved.
The best way to avoid a CTIA audit is to make sure that your campaign always following CTIA guidelines while running the campaign. To know more click here.
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