URL Short link and Click-through tracking reports can be generated from the "Shorten URL" section or the "Responses" section on the CallHub dashboard. This data gives you more info on the campaign's success rate or, rather, conversion rate.
Note: CallHub assumes the conversion rate of the campaign based on the number of clicks.
Click-Through Rate
The conversion rate is often calculated as the ratio of the number of unique clicks in a campaign to the total number of clicks in the campaign. This is termed as Click-Through rate(CTR).
Generating CTR Reports
From the left Menu Bar, navigate to "Analytics" > "Reports" and click "Open" for the URL Shortener report.
Total Clicks: The total number of clicks achieved for a URL in the campaign.
Unique Clicks: The number of times, the URL was opened by individual users.
Total Campaigns: The number of campaigns in which the URL is used.
If you want to see results on your dashboard for a specific URL, time period, or campaign type, use the Filters and then click Apply Filter.
You can also click on a specific URL to view insights from its individual reports.
Campaign Overview Statistics
You can find URL tracking reports in Overview Statistics, under the Campaign URL(s) Statistics section. Click on View Responses to see the replies from your contacts for the URLs sent in the campaign.
From the "View Responses" section, you can choose a specific URL and generate a count for the number of contacts who clicked on that URL, who didn't click on the URL. Based on these results, you may create a contact list to run a follow-up campaign or remove the contacts from your account.
Once you have selected "Clicked" or "Not clicked" you may select "Apply Filter" and Export the results or Create a contact list based on the filter. [select the dropdown for either of these options]
Note:
- A: The icon with a slash across indicates the Shortened URL is not tracking enabled.
- B: The icon indicates the Shortened URL is tracking enabled.
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