In the campaign overview, you can view the progress of the campaign. For a better understanding, we have divided the Overview into Campaign Statistics and Funnel/Outreach medium Stats.
Below is an image of the Campaign Statistics that shows the number of contacts added to the network, the number of contacts that did not match and were added by agents manually, the initial outreach percentage, and the percentage of completed surveys.
Contacts in the network: These are the contacts that are available to volunteers and are yet to do the initial outreach. The contacts here come from two sources (i) contacts that got matched with the contact list you uploaded while creating the campaigns with volunteers' personal contact list on their phone, (ii) contacts that the volunteers have added manually, which was not part of your contact list.
New contacts added by agents: The total number of contacts that were not matched and manually added by agents.
Initial Outreach completed: The total number of contacts in the network to which the agents have reached out.
Survey Started: The number of contacts for whom few survey questions have been filled, but all the mandatory questions are yet to be filled.
Survey completed: The total number of contacts that have taken the survey and answered all the mandatory questions in the survey.
Funnel and Initial outreach medium(s) -
The funnel displays the entire journey of the campaign that, includes the number of contacts matched, the number of contacts added to the network, the number of contacts reached out, the survey started, and the survey completed.
The importance of this funnel view is that you can separately look at the progress of the contacts that were matched by the list, contacts that are manually added by agents. This gives you a complete understanding of how your volunteers are moving in their outreach journey.
Matched + Added by agent: The contacts that initially got matched with your agents + additional contacts that your agents have added from their contact list.
Added to network: The total number of contacts with which your agents have built their network and will be doing the initial outreach.
The piechart under the Initial outreach medium displays the percentage of outreach through different mediums, i.e., calls, texts, and sharing.
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