Best Practices for Reducing the messaging opt-out(s)

Your contacts who receive text messages from your organization can opt out to maintain their privacy, or they are not willing to participate. They can do this by replying with a few keywords, which automatically opt the contact out, and these keywords are STOP, REMOVE, UNSUBSCRIBE. 

Your high opt-out rate indicates that you are not collecting consent from your contacts, somewhere they are not interested in your services anymore.

The opt-out rate is the number of stop replies divided by the number of total messages sent.

Telecom regulations are getting strict to stop malicious activities over the networks and strengthening good & genuine players. Therefore, there is a push to maintain the opt-out rate below the permissible limit of 1%. 

Let's understand the actions you can take to maintain the opt-out rate under the permissible limit:

Personalized your message

Clarity over the message content reduces the opt-out rate significantly. You can make your messages more personalized by merging tags like {first_name}, {last_name}, and {poll_location}. People should relate to the idea that you have shared via message and get ready to participate. Refine your content until or unless it seems simple, relevant, and personalized for the target audience. 

Local Presence

The local sender ID(s) boost trust & confidence in your audience and push to participate. Adaptive Texting Block will help you have a high outreach with local presence and effective management of rented sender IDs.

Get double opt-in(s)/ explicit opt-in(s)

A double opt-in is one more push to get a confirmation on your customers' interest during the opt-in process. Double opt-in(s) signify a higher level of users' interest and a low opt-out rate. 

Once the user sends you a keyword showing their interest in your campaigns, you may send another message to confirm the same.

Example:

We have received a subscription request from you to receive messages from <Campaign name>. Reply Yes to confirm your subscription.

Always go with refined contact list

A refined and filtered contact list increases the campaign performance by 1.5x. Of course, you must follow all the best practices while creating your contact list. 

Identifying Yourself as the Sender

Every message you send must identify you (the party that obtained the opt-in from the recipients/contacts) as the sender, except in follow-up messages of an ongoing conversation.

You can introduce yourself in the initial message, so contact can easily relate to the purpose.