Shortcodes are everywhere - on the radio when you’re sending in a song request, on TV, when you’re entering a competition or voting for your favorite contestant. You also see them on the posters like – “Just text WIN to 39666” – but how can you use them for your outreach?
Shortcodes are memorable 5 -6 digit code and could be used to reach out large audience through SMS and MMS without worrying about getting blocked or filtered. With Long codes( 10 digit numbers) you can only send 1 message per second, whereas Shortcode allows sending large numbers of messages at a consistent rate with much higher throughput than long numbers.
In the US, it legally requires a two-way number for customers to be able to unsubscribe. Also, in the case of long codes, you are only allowed to send a small volume of messages. Sending a large number of messages from the same number could result in blocking or filtering of that number, whereas Shortcode is allowed to send an unlimited number of messages per month.
Since we know that a dedicated Shortcode is quite costly and required around 6 weeks for approval, we are giving you all the benefits of a shortcode with Keywords. Keywords are cheap to rent and could be used to get OPT-INs from your supporters/contacts to receive messages from your campaign periodically. Keywords are currently available for use in SMS signup and SMS Broadcast campaign.
Renting a keyword is easy, you just need to fill up a form and provide a few details like how your contacts/OPTed-IN, the sample of messages that you will send, a support number and a website URL for your contacts to reach. This is required in order to remain compliant with CTIA guidelines. Should you have any doubts, feel free to contact us here or send your queries to [email protected].