SMS vs MMS—what is the difference? Both are essential parts of marketing and outreach. But both have varied strengths. Learn more here.
What is the difference between SMS and MMS?
The main difference is the type of content you can send via those 2 messaging tools.
MMS is enriched SMS, with multimedia content-enabled along with the plain text. It allows you to send images, videos, sounds, GIFs along with the text. You can send a multimedia message up to 5 MB including a text message up to 1600 characters. MMS messages generate (8% or more) engagement rates with your audience and result in better conversions.
SMS is sweet and simple, you can send a text which may or may not include links. You may even add other details, but the main thing is that everything you’re including has to be plain text. SMS has a text length limitation of 160 characters. Longer messages are charged more. In the US/CA, if you have a message spanning more than 500 characters, it is advisable for you to send an MMS as that turns out to be more engaging and cost-effective.