What are the available TCR campaigns?

TCR categorizes texting use-cases into two areas based on their usage—standard and special campaigns. Know the category of your use-case.

TCR campaigns are basically use-cases defined by the entity for sending texts to their contacts through the network. E.g. Political, Marketing, Public Announcements, Political, Education Union, Advocacy, etc.

TCR includes 2 types of campaigns based on the usage area.

Standard Campaigns

Standard Campaigns are basic use-cases that are widely used in day-to-day campaign structures.

• 2FA: Authentication notifications such as OTP or Passcodes.
• Account Notification: Sending notifications related to an account's activity status, renewal reminders.
• Customer Care: Customer interaction notifications
• Higher Education: Notifications from colleges, universities, and other education institutions regarding reopening, examination updates, and so on.
• Delivery Notification: Information about the status of a delivery
• Public Service Announcement: General announcements regarding public awareness campaigns.
• Fraud Alert: Informing users about likely fraudulent activity.
• Polling & Voting: Conducting customer surveys for non-political campaigns.
• Low Volume Mixed: Messaging that may have multiple use cases. These account types will have less messaging throughput.
• Mixed: Any messaging campaign containing 2 to 5 standard use cases.
• Marketing: Communications that include marketing or promotional content. Campaigns related to discounts, offers, or other marketing-related use-cases.

Special Campaigns

Campaigns/use-cases that are provided special status and require additional approval before usage. 

• Agents & Franchises: Brands that have multiple offices under the same entity and require campaigns for every location/office.
• Charity: Communications related to providing help and raising money for those in need. Limited to 501(c)(3) nonprofits. 
• Conversational Messaging: Peer-to-peer app-based group messaging and supporting personalized services - A2P communications.
• Emergency: Notifications related to national/regional emergencies, conflicts, natural calamities.
• Political**: Campaigns related to political elections, candidacy.
• Social Engagement: Communication between public figures/influencers and their communities.
• Sole Proprietor: ​​Available for brands that are not registered or Non-Exempt.
• Sweepstake: Gambling & sweepstakes related messaging notifications.

** Political TCR Campaigns require Campaign Verify Token before use.