Smart Insights for Call Center campaigns is a feature designed to deliver comprehensive insights by analyzing call transcripts. Utilizing Artificial Intelligence (AI), this feature assesses call recordings and evaluates campaign effectiveness through sentiment analysis.
Why Smart Insights?
Campaign managers encounter difficulties when it comes to evaluating the efficacy of their campaigns and deriving valuable insights from engagements with their target audience. Relying on manual analysis and subjective assessments frequently results in time-consuming procedures, potential errors, and an absence of comprehensive insights.
There is a need for an automated analysis system that provides deep insights related to campaigns, contacts, and various factors influencing campaign outcomes. Smart Insights does exactly that using AI.
Using these features, the below issues can be addressed ---
- Automated tracking and analysis of goals assist campaign managers in evaluating campaign effectiveness.
- Analyzing the sentiment of calls helps in understanding audience reactions and areas for improvement.
- Call summaries offer swift insights without the necessity of manually reviewing call transcripts.
- Recognizing positive and negative factors helps in making informed decisions for enhancing campaigns.
- A visual dashboard with real-time insights enables monitoring and data-driven decision-making.
- These insights empower managers to create a new contact list and initiate follow-up campaigns.
Where can I enable Smart Insights for my Call Center campaigns?
The Smart Insights feature is available in the 5th step (AI-powered) of the campaign creation flow. Here, you can enable both features by clicking on the sliders.
To learn more about the Smart Insights, click here.