Push notifications for an application help notify users about any upcoming events and thus gather more audience to make the event successful. In CallHub, we have implemented push notifications to help campaign managers notify their agents about upcoming campaigns, the campaign schedule, and additional alerts related to the campaigns.
Advantages of app notifications -
Targeted customers/volunteers - helps campaign managers send notifications to only the active agents of their account regarding upcoming campaigns. The agents can click to take action on these notifications.
Volunteer retention - Updating the agents about the campaigns and sending a nudge when the campaign is about to start, so the agents can navigate to the app to take action.
Real-time updates - Different types of notifications help the agents stay updated with their role in the campaigns.
Increased campaign engagement/outreach - Increased volunteer turnout means increased outreach and a better success rate for the campaign.
Push notification open rate is higher than SMS or email notifications - Mobile users are more inclined to tap and open the notifications from a known source and take action accordingly.
Push notifications never end up in the Spam - Unlike emails or SMS that are marked Spam based on the Sender history or the email address's reputation over the network, push notifications will not be marked as Spam or end up in Junk boxes.
We have implemented Mobile App notifications for Call Center and Peer to Peer Texting campaigns that help campaign managers notify their agents about different campaigns and their schedules.